Join us on November 5, 2025 at 1:00 PM ET for a data-driven discussion on what it means to be “premium” in today’s edibles market. Hosted by BDSA, this webinar follows our recent collaboration with them on the 2025 Edibles Premiumization Report, which showed that fast-acting edibles command premium pricing, encourage repeat purchases, and drive overall category growth.
We’re excited for our very own Corinne Butler, Senior Vice President of Growth at Azuca, to be part of the panel alongside a few of our valued partners: Mike Hennesy, Vice President of Innovation at Wana Brands, and Matha Figaro, Founder and CEO of ButACake. Moderated by Leah Spokojny, Chief Revenue Officer at BDSA, the discussion will explore how leading brands are defining and achieving premiumization through innovation, consumer insights, and real-world strategies.
In this live discussion, you’ll learn:
- How premiumization shows up in the data, including evaluating leading edible product attributes, the premium price tier, and what truly drives performance at retail
- What consumers actually value, including fast-acting tech, cannabinoids, targeted effects, taste, and more
- How top brands are defining “premium” across markets and product types
- What’s next for premium edibles as competition, innovation, and evolving consumer expectations continue to reshape the landscape
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